Our Story

Our Story 2019-04-10T01:11:44+00:00

Rockers Against Drunk Driving (RADD®)

We are the Entertainment Industry’s Voice for Road Safety.

RADD® is the entertainment industry’s voice for road safety and is dedicated to saving lives and reducing injuries through edutainment. Through programs such as College is RADD®, messages of impaired and reckless driving prevention are targeted to young adults. By building and maintaining coalitions, RADD® empowers community leaders and local law enforcement. Our science based programs highlight the necessity of safe driving practices in response to the growing and dangerous trend of mixing drinks, drugs and speed.

Through RADD’s® unique Edutainment outreach, we add a 5th “E” to the four traditional pillars of Road Safety: Enforcement, Environment, Emergency medicine, and Education.

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OUR LEGACY

RADD® (Rockers Against Drunk Driving), a 501 c3 nonprofit founded by DJs and other radio personalities, launched in 1986 with support from mega-stars including the cast of the 2004 RADD Anthem verison of the Lennon-McCartney tune, (Baby,) You Can Drive my Car featuring music legends Paul McCartney, Phil Collins, Little Richard and Julian Lennon, Los Lobos, Melissa Etheridge, Ringo Starr and Trisha Yearwood. In the decades since then we have received support from artists such as Aerosmith, Black Eyes Peas, Dave Matthews Band, Faith Hill, Ozzy Osbourne, Paul Stanley, Reba McIntyre, Rod Steward, Ryan Seacrest and many more!

Each year RADD® hosts dozens of music and entertainment events bringing together artists and audiences to support the message of responsible living — we have participated in Coachella, Heart’s Summer 2018, KPWR’s Rolling Loud Festival, KROQ’s Weenie Roast, Outside Lands, dozens of on-campus events and #RADDNightLIVE events at partnering bars and clubs.

OUR TEAM

RADD® Governance

Chair: John Velasco

Vice Chair: Gary “Silky” Davis

Secretary: Marc Jacobson, Esq.

Director: Dennis Fitch

Director: Elizabeth Peterson

Director: Carolyn Potter

RADD® President: Erin Dugan Meluso

PROJECT RADD® Management

Erin Meluso

Project RADD® Director and P.I.

Marian Novak

RADD® California Coalition (RCC) Director and Lead Trainer

Janine Watts

Program and Communications Manager

Lindsey Peters

James Lange, Ph.D.

Evaluator RADD® California Coalition

PROJECT RADD® California Field Staff

RADD® Professional Consultants

Jimmy Parker, President, Productions by Parker, Inc.

Director, RADD® – OTS San Diego DUI Prevention Task Force; RADD® State-Wide Activation and Partnership Advisor

Joe Wehinger, CEO, United Digital & Associates

Digital Marketing and Corporate Sponsorship

Lauren Mercer, CEO, Mercer Marketing Agency

Webmaster

Become A Part of Ending Drunk Driving Crashes In California.

We are always seeking new volunteers, partners, and contributors.