RADD® at the 2019 Rose Bowl RADD ® - The Entertainment Industry's Voice for Road Safety - kicked off the New Year by partnering with Coor's Light for an activation at the 2019 Rose Bowl. Fans posed for a photo in front of a branded larger-than-life football helmet, where they signed a pledge to drive responsibly. Event attendees were also given a $10 off voucher for a future Uber ride after texting PLAN to 90464. Read More About This Event
About Lauren MercerThis author has not yet filled in any details.
So far Lauren Mercer has created 2 blog entries.
RADD® at Rolling Loud RADD ® - The Entertainment Industry's Voice for Road Safety - entered the hip hop arena with its Power 106 partnership at the popular Rolling Loud festival. This was RADD ®'s first big music activation of the new grant year. The statewide “Go Safely California” DUI Awareness campaign ( http://gosafelyca.org ) encourages the bar-going demographic to plan ahead with a designated driver, ride share, Uber, Lyft or taxi, was positioned at the festival’s main entrance at Banc Of California Stadium Grounds, covering more than 100,000 attendees over the two day event. RADD® supporter Toyota, donated vintage Scion hats as giveaways to concert attendees visiting [...]