Ordinary download services compromise sound quality by compressing data to as low as 128 kbps. Our Windows Media Audio (WMA) Lossless format plays as high as 11,000 kbps. MusicGiants and RADD believe that digital music is an investment that you should only have to make once. With MusicGiants you can rest assured that your full resolution music is the highest quality available anywhere. A portion of each music purchase goes directly to RADD and the fight for road safety. By using Windows Media Player, you can purchase your favorite music in its purest form for your home entertainment systems and also have the ability to transcode it down to smaller file sizes for use on hundreds of Windows Media Audio capable portable devices and cellular phones.