RADD® and Lyft® Partner for Ride Smart Orange County
RADD ® – The Entertainment Industry’s Voice for Road Safety – is pleased to announce its partnership with Lyft®, Responsibility.org, Fullerton Police Department, and other valued partners in the Orange County Ride Smart Coalition beginning Memorial Day Weekend. Read the press release below to see the full partners list and learn about the campaign.
Lyft Launches Orange County “Ride Smart Coalition”
Partners Commit $25,000 to Prevent Impaired Driving & Driving-Related Fatalities
ORANGE COUNTY, CA (May 15, 2019) – This Memorial Day Weekend, Lyft announces its Orange County “Ride Smart Coalition” in collaboration with local partners committed to providing a responsible ride option and discounted rides on weekends and holidays where there is a potential for increased alcohol consumption. Lyft’s year-round coalition includes the local police, entertainment venues, alcohol brands, as well as national partners committed to reducing impaired driving and driving-related fatalities.
The full list of partners include:
Orange County Brewers Guild
Recording Artists Against Drunk Driving (RADD)
The Anaheim Ducks Hockey Club
The Fullerton Police Department
This Memorial Day Weekend, Lyft’s Ride Smart Coalition is offering $5 off Lyft rides anywhere in Orange County for those who enter the code “OCRIDESMART” into the Lyft app any time between 8:00 PM on May 24th through 4:00 AM on May 28th.
“We’re proud to bring together this coalition, which consists of important local institutions as well as national partners to provide passengers with a reliable alternative to driving under the influence,” said Elliot Greenberger, Market Manager of Lyft in Southern California. “Whether you are celebrating in the Orange Circle, bar hopping on the Balboa Peninsula, or getting together at a friend’s house, we want everyone to plan ahead with a smart ride during the long weekend and other holidays throughout the year.”
“Our goal is to eliminate DUI-related accidents and fatalities completely,” said Tony Rios, Lieutenant of the Fullerton Police Department. “We encourage locals and tourists to make the responsible choice and utilize smart transportation options when they are heading out and going back home. We thank Lyft for their shared commitment to this goal and the entire Ride Smart Coalition members’ contributions that will truly save lives.”
Lyft and its Ride Smart Coalition partners also plan to provide credits for more holidays throughout the year, including:
Fourth of July
Labor Day Weekend
New Years Eve
Additional Ride Smart codes will be shared throughout the year right before each aforementioned holiday.
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.
ABOUT ORANGE COUNTY RIDE SMART COALITION
Launched in 2019, the Orange County Ride Smart Coalition year-long campaign is dedicated to eliminating DUI related fatalities by increasing the visibility and accessibility of safe ride alternatives. Comprised of community leaders, members include Lyft, The Fullerton Police Department, Responsibility.org, The Observatory, the Anaheim Ducks Hockey Club, Honda Center, Recording Artists Against Drunk Driving (RADD), and the Orange County Brewers Guild. Interested in your organization joining the Orange County Ride Smart Coalition? Contact Senior Marketing Associate, Lauren Green, at email@example.com for more information.