RADD ® at the 2019 Rose Bowl

RADD® at the 2019 Rose Bowl

RADD ® – The Entertainment Industry’s Voice for Road Safety – kicked off the New Year by partnering with Coor’s Light for an activation at the 2019 Rose Bowl. Fans posed for a photo in front of a branded larger-than-life football helmet, where they signed a pledge to drive responsibly. Event attendees were also given a $10 off voucher for a future Uber ride after texting PLAN to 90464.

Read More About This Event